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Creative maths jobs: Gaming careers, media and marketing

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Maths is an essential tool for gaming, design, media and business.

Believe it or not, creative maths jobs are definitely a thing. Take video game programming for instance; perfecting the arc of a leaping character or speeding car requires a knowledge of physics, and maths is at the heart all of the coding languages developers use to build games. But veteran games industry recruiter Bronwynn Lusted has noticed another maths trend emerging in the games industry — using data analysis to understand player behaviour.

Many of the jobs being listed through her recruitment company, Conkerberry, call for data analysis skills. “They want to know how to get people started on the games, and how long they’ll stay,” says Bronwynn. “If people are dropping off after five minutes, the data analyst works closely with the designers to find out what’s happening. There’s a lot of to-and-fro between the design crew and the data analysts.”

Opportunities for people with skills in maths and statistics in the media, marketing and creative industries are increasing all the time. The rise of big data means companies everywhere are keen to hire people who can analyse their customer information and provide insights that will improve their marketing strategies.

Mike Robins is the co-founder of Snowflake Analytics (pictured above), a company which helps businesses manage the flow of data coming from their customers and turn it into something useful. Clients include online fashion store The Iconic, Fairfax Media and the ABC.

Snowflake Analytics’ media clients want to know how their content is performing — how far down the page do people read? What do they click on next? Marketing and media are no longer just about coming up with catchy taglines to sell products — maths skills are now in the spotlight.

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“Marketing and media are no longer just about coming up with catchy taglines to sell products — maths skills are now in the spotlight.”

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Study options

Certificate IV in Marketing and Communication (specialising in digital marketing), Open Colleges
Bachelor of Games and Interactivity/Bachelor of Computer Science, Swinburne 
Bachelor of Business (Marketing), UniSA

Try these creative maths jobs

Media buyer: $36,940–$65,000
Marketing analyst: $46,228–$103,305
3D artist: $40,280–$89,023
*Salary ranges from Payscale.com

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READ MORE

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