5 fun ways tech companies are celebrating Pride Month

Pride Month
Popular tech brands are making a huge difference this Pride Month, and not just by rocking rainbows. Credit: Shutterstock

June is Pride Month, and this year we’re celebrating with tech

We’ve always been big supporters of diversity in STEM, and with June being Pride Month, we’re highlighting the tech brands celebrating the LGBTQ+ community in fun – colourful – ways. The following limited-edition releases are some of our favourites.

1. Instagram’s stickers for feed posts and stories

Along with curating a series of inclusive hashtags to appear in rainbow gradient – #lgbtq, #loveislove, #equality etc –  this year Instagram has done what it kicked off 2021 and added a range of fun stickers to use in feed posts and stories. If you tag your stories as pro-pride you’ll score a fun rainbow frame around them too!

2. Google’s celebratory Pride Month search

As part of the company’s Pride Month celebrations, Google added a bit of fun to some of June’s most-important search words. When you typed “Pride”, “Pride month” or similar pro LGBTQ+ terms into google.com.au, animated confetti and flags will cover the page.

And this year? The global tech giants are encouraging us to review the inclusivity of places, public spaces and businesses – on Google maps, Business Profiles and Search.

Pride month
Google is helping people find inclusive spaces and help businesses grow by encouraging users to post photos and leave reviews. Image: Google

3. Apple’s Pride Month Edition Braided Solo Loop

Just like last June, and the one before, the Apple watch has had a multicoloured mid-year makeover. The bright, Pride Edition Sport Loop is a colourful take on the OG black band, sending a message of inclusivity and company support for queer communities across the globe.

Inspired by multiple pride flags, this new watch face combines colours to represent the strength and mutual support of the LGBTQ+ movement. Such a cool concept – and a serious collectors item to add to every June!

4. Facebook’s new mental health resources

Post backgrounds, custom avatars and celebratory stickers are just some of the ways you can show your pride on FB this month – and with over 34,000 public LGBTQ support groups active on the platform, we’re guessing our feeds will be covered in rainbows.

Oh and get this – throughout the month of June, the Facebook and Instagram Shop tabs on mobile will feature curated #Pride collections of brands and products so people can more easily discover and shop businesses founded by and in support of the LGBTQ+ community.

5. Increased support for transgender drivers

As a company dedicated to celebrating the diversity of its employees, Uber has used Pride Week as an opportunity to launch a new set of Gender Transition Guidelines for employees.

One of the many updated company terms now enables trans and non-binary drivers to display their self-identified chosen first names, without requiring the display of their legal ones. Other updates include an enhanced process of handling discrimination incidents and company-wide LGBTQIA+ bystander training. 

Want to see more diversity in STEM? Check out this inclusive hashtag and the women killing it in traditionally male dominated careers. 


Cassie Steel

Author: Cassie Steel

As Refraction’s digital editor, Cassie Steel spends her days researching robots and stalking famous scientists on Twitter.


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