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Adam Theobald

Tech entrepreneur

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By Ben Skuse

Blazing a trail across the city’s busy cafes, Beat the Q is a free mobile ordering and payment app Sydneysiders are using to pick up their coffee from their regular pit stop with no fuss.

“Often you get to your cafe and wait for 10 minutes,” says Adam, entrepreneur and Beat the Q founder. “We allow you the coffee fix without the wait.” This saves customers time – on average four minutes per customer – and allows coffee shops to serve more people. “Win-wins are hard to find, but this is one of them.”

Adam did his Bachelor of Computer Science and Technology degree at the University of Sydney. “I loved my time at the University of Sydney and highly recommend the degree there,” he enthuses. “I enjoyed the course so much that I decided to continue my studies in a Master of Commerce.”

He went straight into investment banking after that, but his enthusiasm for computer science never died. “I’m a bit of a geek – I love computers and have always been a gadget guy.” His passion, combined with ‘the entrepreneur bug’, led him to start three successful tech companies – the most recent of which is Beat the Q.

Having processed more than 1 million hot drink orders (over 250,000 litres of coffee) and acquired Australia’s leading loyalty app, eCoffeeCard, Beat the Q is going from strength to strength – and onward to international recognition.

“It was a bit of a ‘pinch me’ moment when PayPal’s global president and chief product officer were demonstrating Beat the Q at the Mobile World Congress in Spain. I was very proud of our team and what they had produced.”

Adam puts his success down to his computer science background. “I am not a good programmer. But the computer science skills I learned help me daily, and I’m very thankful.”

His advice to students is to focus less on the subjects they will study and more about the way they want to think when they finish. “Don’t rely on your degree. Focus on work experience to sit alongside your study. The combination of a great degree and practical use of it makes you super-employable.”
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Bachelor of Computer Science & Technology
University of Sydney


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