Who are the most influential climate activists?

We all know that words are powerful, especially when it comes world issues like climate change. With social media activism on the rise, influential climate activists are using their platforms to inform as well as highlight these issues, while taking different approaches to do this.

The clever team at SaveOnEnergy wanted to find out who the most influential climate activists are on Twitter, looking at things like the frequency of positive words in comparison to negative ones. Using Semrush, they analysed thousands of tweets and the findings are super interesting!

The most influential climate activist is marine biolgist Ayana Elizabeth Johnson – tweeting six times more positively than negatively.

One of my mantras: “We are not alone, and our efforts are worth it, and we simply have no right to give up on this magnificent planet.” Thank you @courtwrites for interviewing me – such good questions. https://t.co/xjE4kMUlYu

— Dr. Ayana Elizabeth Johnson (@ayanaeliza) August 29, 2020

Climate and environmental activist Greta Thunberg is the most negative, using positive words less than half the time!

At the #ClimateAmbitionSummit leaders celebrate their shameless loopholes, empty words, distant insufficient goals and
theft of present and future living conditions – calling it “ambition”.
There are no climate leaders.
The only ones who can change this is you and me. Together. pic.twitter.com/GF5tZn7xIX

— Greta Thunberg (@GretaThunberg) December 12, 2020

Here you can see what other influential climate activists have been up to on Twitter…

Other interesting results were that…

• Climate change is talked about 65 times more positively online (1,166 to 933)
• Love (9), great (4) and justice (4) are the most popular positive words
• The most popular negative words are crisis (10), bad (4), ban (3) and hell (3)

You can read the full report here.

And if you’re inspired to use your skills, passion and voice to save the world from one of the biggest challenges we’ve faced, why not consider a global warming career? From agricultural scientist to renewable energy engineer, there are multiple exciting career options available for those wanting to make a difference.

Author: Louise Meers

Louise is the acting digital editor for Careers with STEM. She has a journalism degree from the University of Technology, Sydney and has spent over a decade writing for youth. She is passionate about inspiring young people to achieve their biggest goals.