4 tips for writing your cover letter
While your LinkedIn profile is your introduction to potential employers, the cover letter is your personalised pitch.
In addition to reinforcing the skills on your profile, writing a cover letter is your chance to show how you stand out from other candidates.
Striking a balance between personality and professionalism is essential.
Here’s how you can do it:
Tell a story
Bring your skills and qualifications to life by putting your career path in story form. Develop a strong opening paragraph that outlines your strongest skills.
When writing a cover letter, describe how those skills map to the role you’re applying for.
Finally, describe where your skills, personality and unique talents will take you.
Do your research
Show that you’ve done your research and that you understand the company’s goals.
Get ahead by using their Company Page to learn more about recent projects and culture.
Tie it back to why you’ll make a good fit at the company.
Keep it short
Cover letters should be one page or less. Remember, writing a cover letter does not mean reprinting your resume. Expand upon important points, but keep it concise.
After writing a cover letter, edit endlessly
Print out your cover letter, walk away from the computer and read it aloud. This will help you catch typos, and make sure the letter is clear and conversational.
In addition, ask someone else to review it. Fresh eyes will help.
More from Masterclass
“When writing a cover letter, describe how your skills map to the job you’re applying for.”
Author: Heather Catchpole
Heather co-founded Careers with STEM publisher Refraction Media. She loves storytelling, Asian food & dogs and has reported on science stories from live volcanoes and fossil digs