How journalism, game development and academia can come together to use AI responsibly in creative industries
As artificial intelligence reshapes creative and technical fields, the need for ethical, informed practice is increasingly important. In this piece, Cameron Edmond, Lecturer in Game Development (Computing), Macquarie University, draws on his experience in journalism, game development and academia to explore how AI can be used responsibly within creative industries.

“As a game developer and former journalist, I’ve always been curious about the ethics of new technology. And with the advent and widespread use of new AI models we need more people who are informed about how such tools are used.
“Along with learning about how AI tools work, students at Macquarie are guided toward informed decisions about using them. This is what is going to drive change and allow us to work towards a future of ethical AI.
“Working in game design alongside academia has allowed me to merge theoretical principles with hands-on experience. While AI and data analysis aren’t necessarily games-based, there is a lot of overlap with the principles of game design.
“Macquarie’s Bachelor of Game Design and Development gives our students the space to explore their ideas while equipping them with the technical skills to make it possible. Like many other fields, AI is rapidly becoming an important, revolutionary tool that will reshape the game design industry.
“As a lecturer, I am not just a facilitator of technical skills and creative thinking, but also a guide in navigating the ethical implications of these advancements.
In this rapidly changing landscape, I am committed to helping the next generation of game developers, ensuring they are well-equipped to shape the future of interactive storytelling responsibly and creatively.”
Cameron’s Pathway
- Bachelor of Arts, Macquarie University
- Journalist, Key Media
- Master of Research, Macquarie University
- Narrative Designer, Ares Games
- PHD, Computational Literature, Macquarie University
- Lecturer in Game Development, Macquarie University
- Research Fellow, UNSW
Check out CareerswithSTEM.com for more insights, information, inspiration and advice about AI careers!
This article was first published in the AI Ethicist Job Kit in partnership with Macquarie University.








